It will be interesting to see what companies step up to drive privacy, which companies stay status quo, and what companies continue to raid data like it’s the “Lost Ark.”. Conversion– The lead reacts positively to your messaging, buys your products, and becomes your customer. Lead Creation– You capture a potential customer’s attention and make them aware of your brand and products. The real question will be whether companies like Amazon (via Alexa) and Facebook will join in or continue to quietly gather all the data they can from users. While older, more mature foundational technologies will continue to find themselves at the center of most digital transformation initiatives, especially in the enterprise, I believe that these ten specific trends will both dominate digital transformation discussions and inform the trajectory of successful digital transformation programs in 2020. At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Among them: 5G, AI, advanced data analytics, but also some that may surprise you. It's Also Worse Than That, SAP’s Alicia Tillman On Improvising A Marketing Plan During A Pandemic, Brands Wrestle With The Renewed Allure Of Promotions. Euromonitor International is the leading provider of strategic market research reports. 1. 2019 is almost coming to an end. AI will transform the digital marketing landscape. Everything as a Service has been building up to this for a few years now, but 2020 will be the year it goes completely mainstream. Retention– The custom… If you were looking for a cheat-sheet of the ten most critical business trends to prepare for (or invest in) in 2020, this is it. If you don’t adapt, you’ll surely be left behind. From Big Data to IoT to Cloud Computing, Newman makes the connections between business, people and tech that are required for companies to benefit most from their technology projects, which leads to his ideas regularly being cited in CIO.Com, CIO Review and hundreds of other sites across the world. Smart marketers are realizing they need to reach across silos and find the storytellers and content sharers. Digital payment methods saw massive developments in the span of four to five years and we are about to see even more changes in the coming future. Top Enterprise Collaboration Trends In A Post-Covid World, On Verizon And Gen-Z: How To Walk The Walk With Younger Consumers. The original version of this article was first published on Forbes. Meanwhile, consumers expect consistent journeys across multiple channel… 3. XaaS:Everything-as-a-Service will gain even more momentum in 2020 than it did in 2019, in even the most hardware-driven industries/sectors of technology. On the one hand, this is especially true as organizations increasingly transition from building internal competencies and improving efficiency to executing on their vision. The best digital cameras for 2020 By Daven Mathies September 28, 2020 When we picture the best cameras, we tend to focus on specs like continuous … Supply Chain : The implementation of digital control towers across the life sciences and healthcare supply chain have the potential to ensure the accuracy, authenticity, and safety of products in transit, protect against fraud and counterfeiting, and enhance corporate responsibility. Mind the Digital Shift: Top Shopping Trends for Peak 2020 By John Federman - 12/07/2020 Get great content like this right in your inbox. Digital Privacy: Thanks in part to scores of privacy failures from technology companies in recent years, the establishment of the EU’s General Data Protection Regulation, and growing calls in the U.S. to impose controls on technology companies, we will be seeing more companies finally get serious about privacy and data security issues in 2020. Over the last few years, most discussions about the next year’s Digital Transformation trends had begun to feel a bit repetitive: Cloud, Edge Compute, … Lifecycle marketing, also referred to as customer lifestyle marketing, is a concept wherein you devise a wide array of marketing strategies for the four stages of a customer’s life cycle. 2020 will be a departure from that. Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. We promise not to spam you or sell your name to anyone. On the other, improvements in connectivity (5G, WiFi 6), compute capabilities (cloud, edge, machine learning), smart automation (RPA, AI), and intuitive user interfaces (conversational AI, gesture analysis, AR) will combine to make 2020 an inflection point for UX and CX across a breadth of industries ranging from retail and hospitality to transportation and healthcare. Before getting into this year's trends, I want to go over some of the hits and misses we chose for 2019 . In this article, we will closely look at all those digital payment trends that will make it big in the year 2020. CIOs must ensure that their organization puts as much effort into understanding how people interact with and experience digital technology as they put into tracking technology itself.”. Subscribe. Purchase the Top Five Digital Consumer Trends in 2020 strategy briefing as part of our economies and consumers market research for January 2020. Top Digital Transformation Trends to Watch Out for 2020. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. You can always unsubscribe from our content at any time. by Daniel Newman | Jul 30, 2019 | Digital Transformation | 0 comments, The thing about digital transformation trends is that sometimes they move like molasses, and other times they skyrocket in new and unexpected directions. Multiexperience. That said, the underpinnings of digital transformation remain the innovation and technology that allow companies to compete, differentiate, and outperform. Top 10 Digital Transformation Trends for 2020 In Digital Transformation by Daniel Newman July 25, 2019 Leave a Comment The thing about digital transformation trends is that sometimes they move like molasses, and other times they skyrocket in new and unexpected directions. After all, Digital Darwinism is an unforgiving reality. Top 6 Digital Trends for 2020 . Let’s sum up the top digital transformation trends for 2020! In particular, don’t forget about these ongoing digital marketing trends from 2020: Shoppable Posts: social media posts that directly connect users to product checkout tend to increase conversions by streamlining the payment process. Digital transformation trends for 2020 When thinking about 2020, IT leaders should be prepared not only to lead a greater cultural shift in the enterprise, but also to prepare for DT-centric shifts in the IT service provider sector, get real about data governance, embrace AI and insight-driven innovation, and explore more fully the benefits of public cloud adoption. Forward to in 2020 than it did in 2019, in even the most important for! Li, Omar Akhtar, Susan Etlinger and Ed Terpening retention– the custom… Mind the digital:. Creation– you capture a potential customer ’ s attention and make them aware of your brand products... 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