Join ResearchGate to find the people and research you need to help your work. The experience acquired with online shopping nullifies the importance of socioeconomic characteristics. The multiple regression analysis demonstrated the most significant determinants of consumers' attitudes towards online shopping. The quality of the product delivered to the customer was seen to be the major problem in Nepalese online shopping. As a shopping medium, internet attract human so attract researcher. For example, online consu-mer behavior has been examined from the perspectives of perceptions of benefits toward online shopping (Bhat-nagar and … A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION To 2014-2015 Submitted To: Submitted By: Tarun Gupta Shikhar Mani Assistant Professor Roll No. online shopping in this study. According to Ozkisi and Topaloglu (2016), the Internet has been an essential part of everyday life with the information technologies developing rapidly. Check out our new infographic titled, "Online Consumer Shopping Habits and Behavior" to know more about buying habits of online consumers and latest online shopping trends. The study found that online shopping in Jordan is still, India's online market grew at a staggering 88% in 2013 to $16 billion riding on booming online retail trends and defying slower economic growth and spiraling inflation according to a survey of Assocham. A quantitative approach to the survey of the sample (N=250) chosen with convenience sampling in Indonesia was employed. This particular paper attempted to find out whether there is any impact of five factors like internet literacy, gender, educational qualification, website usability and online product price on online shopping. Research purpose: This study determined the influence of perceived risk elements on investor trust and the intention to invest in online trading platforms among students at a selected university in South Africa. relationship between these antecedents and self-brand connect and loyalty. A conceptual model of online shopping is presented and discussed in light of existing empirical studies. endobj In the era of globalization electronic marketing is a great revolution. Students' Online Shopping Behavior: An Empirical Study, Factors affecting students' attitude toward online shopping, Analyzing College Students’ Online Shopping Behavior through Attitude and Intention, Internet shopping behavior of college of education students, Consumer Online Shopping Attitudes and Behavior: An Assessment of Research, A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model, Designing usable online stores: A landscape preference perspective, Web Site Usability, Design, and Performance Metrics. In context to Nepal, time-saving, offers, easy ordering system and information available at the online shopping portal, were the main reasons for the shoppers, to prefer online shopping. and Research Department of Commerce, Sree Narayana Guru College, Chavadi, Coimbatore, Tamil Nadu, India 1310101128 Invertis University 2. Internet is an important facilitator for human and human use this medium almost every phase. Online Shopping Behaviours among university Students. A multi-group analysis with gender and age was performed to cross-validate it. Keywords: Online shopping, consumer attitude, consumer behavior, Web, empirical study. The reason for this study was to take a gander at the spending conduct among students of Surigao del Sur State University and Saint Michael College in light of the fact that the expenses of students in provincial territories assume an imperative part in the neighborhood economy through the present use and business as one of the impetus for the improvement of the rural economy. The individuals analysed are experienced e-shoppers i.e. Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. transaction related factors were found to have a positive effect on relationship quality (RQ). 3 SCOPE OF THE STUDY . @��M�H The actors of the online business are expected to improve their feelings of partisanship to and concern with the buyers if they are often unable to meet the buyers' expectations, and this condition sooner or later would result in the buyers to feel some anxiety and might cause them to suffer from psychic disorders or even phobia to do online buying. The paper describes the study and concludes by highlighting contributions to e-tailers and business owners and the theoretical framework in the study will be utilized by consumer educators. Examine The Online Shopping Behavior Among Students. Understanding consumer shopping behavior is very important and become an interesting topic among scholars and marketer. (2014). Contribution/value-add: This study stands to add new knowledge to the present body of investment management and financial management literature in Africa – a context that has not received much research attention in developing countries. Shanlax International Journal of Management. The Internet is the world’s biggest shopping mall that allows enterprises to do their business with low cost involved, yet covering global market. In order to improve the Theory of Planned Behavior (TPB) introduced by Ajzen, thus theoretical framework for this study was modified to suit the current study by addition of one variable (perceived usefulness) to the … A total of 370 students were randomly selected. Hence, this will also help managers to implement risk-reduction strategies in order to increase the prospect of students investing in their online trading platforms. © 2008-2020 ResearchGate GmbH. endobj The results of the analysis showed that the level of the buyers' online shopping frequency resulting in risks in arrival time/delay in goods, quality, damage, shipping destination, quantity, finance, and risks in misuse of the buyers' data significantly gave effects on the level of their anxiety. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. These studies explain online shopping important and consumer buying behavior in online shopping. endobj A taxonomy is developed based on our analysis. %PDF-1.5 Together, the three studies provide a set of measures with acceptable validity and reliability. ... firm reputation and perceived value are the major influencing factors on consumer buying online behavior. The results of the study highlighted that there is a significant relationship of online shopping with gender, internet literacy, and online product price. This research reports on a series of three studies that develop and validate Web site usability, design and performance metrics, including download delay, navigability, site content, interactivity, and responsiveness. Research approach, design and method: A structural equation modelling (SEM) procedure was applied to perform the hypotheses testing using the AMOS (version 25.0) package. All rights reserved. Abstract-This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers online shopping, and its effect on for the shopping habits of consumers. Purpose – The objective of this paper is to analyse whether individuals' socioeconomic characteristics – age, gender and income – influence their online shopping behaviour. Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. Journal of Internet Commerce: Vol. The target can be achieved in two years from now and it can help to stimulate high income to Malaysia more than RM 10 billion per year. 4 0 obj The perceptions and behaviour of e-shoppers are based on their own experiences. Young people have been the majority of shoppers online, and thus, this study finds out the attitude of youth towards online shopping. The technology aacceptance model was used to study the effective factors on student e-shopping behavior and this … ... Dogma, folklore, and also academic literatures showed that there are some differences in shopping behavior between women and men. A study on Online Shopping Behavior among the students Ms. Neha Gupta/Dr. India being an exceptionally populated nation is emphatically changing towards internet shopping. ¾ Reputation related to online shopping PURPOSE AND METHOD This study seeks to define college of education students’ online shopping behavior and online shopping activities. Results suggest that Web site success is a first-order construct. Online shopping behavior among Chinese university students Yunxiao Diao Liaoning Province Shiyan High School International Department . The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. Over the last decade maximum business organizations are running with technological change. The internet has become a marketplace suitable for all ages and incomes and both genders, and thus the prejudices linked to the advisability of selling certain products should be revised. The key finding of the study was that the consumer factor, comprised of privacy, security and trust, time saving, ease of use, convenience, enjoyment provided by shopping, company reputation and tactility, was most significant for who intended to purchase online and who did buy online. In contrast to the majority of existing studies, it is considered that the current development of the online environment should lead to analysis of a new kind of e-shopper (experienced purchaser), whose behaviour differs from that studied at the outset of this research field. This study examined the attitude towards online purchasing behavior among university students in Chennai. To understand if educational qualification has any impact on online shopping, To understand whether website usability has any impact on, Price listed is higher compared to traditiona. The online shopping companies in Nepal have been seen following the Business to Consumer (B2C), Customer to Customer (C2C), or the ‘Facebook Store’ business model. A structured questionnaire was distributed among 50 participants (university students, employees/professionals etc. Design/methodology/approach – The technology acceptance model was broadened to include previous use of the internet and perceived self-efficacy. shoppers are aged between 18 and 25 years. Key implications for theory and practice are discussed. International Journal of Social Ecology and Sustainable Development. Therefore, the principal objective of this study was to address this research gap. The increasing internet penetration and availability of more payment options boosted the e-commerce industry in 2013. The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. :�G!��4G���ztQ$LjK[y���E8�*�T�uE���3�y�7��K�G�Ⱦ3�{���|W��%�*sQQ$&ZA��P�hEm�ý}� N�eo��� _��/1�?.�Y�>���-��E}�. particular paper attempted to find out whether there is any impact of five factors like internet literacy, gender, educational qualification, website usability, and online product price on online shopping. RQ was conceptualized as a formative second order factor. �O��*׻��Q��{j�bh3�Y��^���G�}�g�$���,Ղ���#F���l_PӃ��vԍZ��kx;g�##w�^D��4�*ޯ���\GP����U�b3����G��lPf�v��i�3dF���@�ʵmP��fε�J5����@�����k��9����cf���`:H�r�m�~*F�翠 ���o�*��THʾ-۾h�F�g In developing the theoretical model (called the belief reinforcement model, or BRM), we synthesize the theory of planned behavior with theories in social psychology, consumer behavior, and management to categorize Web-design elements and conceptualize the salient aspects of Web shoppers' behavior. Support for serial mediation was A field survey with 495 online customers using two different categories of websites was conducted to validate the research model. Online Shopping Attitude Among the Youth: A Study on Alagappa University Students in Karaikudi, Siva... How Online Market Influencing the Youngster in Bhopal District of Madhya Pradesh, Consumer Attitudes toward Online Shopping: An Exploratory Study from Jordan, UNDERSTANDING THE ATTITUDE AND SATISFACTION OF UNIVERSITY STUDENTS TOWARDS ONLINE SHOPPING. 2 0 obj The study was, set up their own website. Orientation: In the contemporary global business environment, online trading is a new distribution channel and trading platforms are products of investment and financial services companies. �dD1Q4�! According to the survey, age-wise analysis revealed that 35% of online. View Online Shopping Behavior Among CUEA Students.docx from AA 1FACTORS AFFETCING ONLINE SHOPPING BEHAVIORS: A CASE STUDY OF STUDENTS FROM CATHOLIC UNIVERSITY OF EASTERN AFRICA _ NAME REG Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. More than 75% of Internet Usage is still driven by, According to (Brown, 2012) in his blog, U, Similarly there are positive instances of website, orientation, perceived benefits and demographic characteristics (gender, age, and income), addition, the result revealed that the perceived behavioral control and attitude were, Statistical tools such as percentage analysis and chi square test, Demographic profile has been obtained from the responses, i.e.26.31% said that they highlighted their non-purchase of pr, to touch the products, followed by 21.05% are not, non-interaction with shop assistants. This research deals with antecedents and outcomes of relationship quality in e-tail. The second section investigates factors that influence peoples' attitudes towards online shopping. The delivery of the wrong product was also seen one of the problems in online shopping in Nepal. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. Topics: Retailing, Electronic commerce, Online shopping Pages: 18 (5468 words) Published: April 22, 2012 Findings – The results show that socioeconomic variables moderate neither the influence of previous use of the internet nor the perceptions of e-commerce; in short, they do not condition the behaviour of the experienced e-shopper. On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen massive growth in recent years. Age: 4. online shopping behavior and problem formulation along with the study question. The empirical examination of BRM indicates that various categories of Web-design elements reinforce Web customers' beliefs, which in turn positively impact attitudinal constructs that lead to changes in their purchase intentions. {P�h������8��/�{�Y�g��n�A1�Ï�xw���YM�e�Gcnv�do�nV��vCS The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods. SMART-PLS analysis of This chapter also provides the purpose of this study. Finnish and US online shopping behaviour among university students: The five-stage buying decision process Received (in revised form): 10th August, 2006 Charles Comegys is the Ciejek Chair of Business and is Associate Professor of Marketing in the Girard School of Business & International Commerce at Merrimack College, USA. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.44 841.68] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The study was undertaken among the students … Similarly the study also highlighted that there is no significant relationship of online shopping with education and website usability. Areas for further research are discussed. Young people have been the majority shoppers online. Further studies should explore other factors that influence attitude towards online purchasing behavior with a broader range of population and higher representativeness sampling method. Hence the very vast scope for studying the online shopping behavior of the students. The study was conducted in the Kollam, Kerala, the Data for this study was gathered in July 2016 by primary data collection method through questionnaire administered among students of different colleges located at Kollam, Kerala, that have purchased at least one item through online … not very common, due to challenges and barriers that affect the diffusion of online shopping: delivery barriers, such as the lack of prepared transportation and mapping infrastructure, lack of reliable delivery system for delivering bought goods to the customers caused by the lack of postcode system; and lack of knowledge and awareness about the benefits of e-commerce among retailers and consumers. This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. ), and then the collected data were analyzed using the Statistical Package for Social Sciences Version 18.02 (SPSS). 3 0 obj 4�5 %���� RQ mediates the x�-n�p�9�� &��� ���aw:�J�9�y.�A���Hʼnzl(�N���~ȟ���h�7��U��R�������\�,����ϱ��y����0���� ���~�\���;�g��ML�C� ��g�EO=r��])�B�r:k��Dƽݜ�ٟw�m��`�r�+~��J_Y�pb4��]ΤU��p���l.U����憐z�j%g;����M0՜I�>O�hĔ�k�/ݨR������8?���>%� pT! individuals who often make purchases on the internet. (Journal of American Science 2009;5(8):39-49). Significant demographic background differences in terms of marital status, number of credit cards held, hours of Internet use, and primary use of the Internet were found among the four consumer groups. Thus, it is appropriate to modify TPB model in this empirical study to provide more detailed construction of online shopping behavior since online shopping is technological-based. Operacionalizacijom viševrsnih forma kapitala uz varijable demografije, tehnoloških resursa i praksi, ispitane su odrednice studentskoga internetskog kupovanja u Hrvatskoj (N= 1094). Masovni razvoj novih tehnologija utoliko je iznjedrio niz karakterističnih fenomena među kojima se nalazi i internetsko kupo-vanje -koje se u ovom radu razumijeva kao individualna praksa kupovanja proizvoda i usluga putem interneta bez posrednika (Farag i dr., 2006; ... Aktualizacija ove tematike po Norum (2008: 373-374) pridonosi otvaranju cijeloga istraživačkog područja u kojem je adresirana uloga mladih, napose studenata, kao nositelja suvremenih tehnoloških trendova koji čine lukrativno tržište dobara i usluga. The study was undertaken among the students of Assam University. Malaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. Originality/value – Previous research related to the socioeconomic variables affecting e-commerce has been aimed at forecasting who is likely to make an initial online purchase. Among those who shop online, ti, The calculated value of chi square is 18.14 which is greater than the table value 3.841 at 1, the target group, the hypothesis being Ho: Online shopping has no significant relationship, The calculated value of chi square is 0.755 is smaller than the table value 5.991 a, shopping online is due to inability to touch and see, has no significant impact on online shopping, which means that, no impact on whosoever is internet literate and who, which means that qualification has no impact on online shopping whereasonline shopping, then it will surely be able to increase the no of online shoppers as well as the frequency of, shopping attitude. 1. Therefore, e-retailers should emphasize a more user-friendly function in order to provide utilitarian customers a way to find what they need efficiently. The study was undertaken among the students of Assam University. The present study defines the relationships between online shopping values (hedonic and utilitarian) and purchase intention; the influence of web atmospheric cues on shoppers’ purchase intention; and the mediating role of WS in the relationship among shopping values, website atmospherics (stimuli), and purchasing behaviour (response). For four groups of consumers (non-web shopper, web-store visitor, Internet browser, and Internet buyer) on various variables including demographic background, technology and Internet experiences, and consumer, marketing, and technology factors were examined by using regression analysis to predict consumers' future intention to purchase on the Internet. The regression analysis demonstrated the determinants of consumers' attitudes towards online shopping. Research results show that male students teacher are more familiar and have more positive attitude than female student teacher. Practical implications – The results obtained help to determine that once individuals attain the status of experienced e-shoppers their behaviour is similar, independently of their socioeconomic characteristics. �h(��/H�����|��DT�,x�_~����꺛lF%r�����yh��*�eU�YlR�#b�:6���1? This will help to understand the student’s Today every single family unit is utilizing online shopping. of people via internet. Keywords: Age, gender and income: Do they really moderate online shopping behaviour? ��� ���xX�������[�h��%|���ؕ����!U�Uٶ٦��"���5 �]t�(��0;#6a����4��NdQ�5�����'���I��O����j:�o�Ÿ*���)$�^'���� The first section seeks to determine relationship between attitude towards online shopping with shopping orientations and perceived benefits scales. Over 780 university students were surveyed and answered a 108-item self-administered questionnaire. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Study: Online Shopping Behavior in the Digital Era Posted by Jiafeng Li on May 10, 2013 in Market Research Be the first to comment Online shopping is predicted to … The results show that attitudes toward online shopping and intention to shop online were affected by lack of human resources, such as low level of experience in using the Internet and shopping websites for shopping, lack of developed IT infrastructure, trust in e-retailers, and online payment and delivery service concerns. found with RQ and self-brand connect preceding loyalty formation. Practical/managerial implications: This study provides fruitful implications to practitioners. buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. Pregledom literature o profilima internetskih kupaca postavljen je okvir za ispitivanje studentske populacije koja je prepoznata kao predvodnik suvremenih potrošačkih i tehnoloških trendova. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers' attitudes towards online shopping. stream This present research was designed to test the role of gender in moderating the effects of online buying risks interacted with the shopping frequency on the buyers' anxiety. Teacher students, who have more monthly income and have more internet self efficacy have positive attitude and intension to shop online. Relationship duration positively moderated (ISSN: 1545-1003). A Study on Consumer Behaviour towards Online Shopping In Kolkata Pushpak Singhal1, Dr.Supriyo Patra2 1{Student, Department of Business Administration, St. Xavier’s College (Autonomous),Kolkata, India} ... look upon while purchasing online, and a thorough study was made among … The conceptual model was tested by administering the questionnaire among respondents with prior online retail purchase experience. The paper has taken 300 respondents, as a sample, who have at least twice shopping experiences, from a single online shopping company. This empirical study, which was done in 2013, focuses on the influences certain online shopping perceived benefits namely convenience, price and wider selection towards customers' satisfaction. Gender: Male Female 3. Thereafter includes theoretical framework related to theories of online shopping behavior and online factors reviewing the detail of previous literature. Online shopping habits-questionnaire 1. Significant associations between Web site design elements and Web site performance indicate that the constructs demonstrate good nomological validity. Data was collected in 1997, 1999, and 2000 from corporate Web sites via three methods, namely, a jury, third-party ratings, and a software agent. �S��E���{�������N�Bϟ� ;~ˡ���,Y~n���� The performance metric that was developed includes the subconstructs user satisfaction, the likelihood of return, and the frequency of use. Sociološki osvrt na odrednice studentskoga internetskog kupovanja u HrvatskojSociological Overview of the Determinants of Internet Purchase among Students in Croatia, Enhancing relationships in e-tail: Role of relationship quality and duration, Online Shopping in Nepal: Preferences and Problems, The Roles of Gender in Moderating the Effects of Shopping Intensity and Online Buying Risks Interactions on Buyers' Anxiety, Navigating selected perceived risk elements on investor trust and intention to invest in online trading platforms, The Impact of Bad Experience, Disappointment, and Shopping Intensity on Digital Shoppers’ Anxiety, The Impact of Bad Experience, Disappointment, and Shopping Intensity on Digital Shoppers' Anxiety, A Statistical Survey on Online Shopping Trends in Amazon among College Students. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. This study focuses on the factors influencing customers' decisions and attitudes toward adopting online shopping in Jordan. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen a massive growth in recent years. The era of globalization electronic marketing is a great revolution explained a large amount the... As non-web shoppers, web-store visitors, internet browsers, and also literatures... Research questions that guided the study specifically addressed the issues of how often and why internet purchases made! And engineering colleges are functioning of websites was conducted to validate the research model in the.. Of products, educational qualification on online shopping or marketing is a first-order construct three... The delivery of the relationship between these antecedents and self-brand connect preceding loyalty formation: 1. shopping. Relationship quality in e-tail and science colleges and engineering colleges are functioning questions related to theories of.! Ever-Increasing use of the students of Assam University monthly income and have more monthly income and have positive! Of Assam University of lifestyle from both countries profilima internetskih kupaca postavljen okvir! Very important and consumer buying behavior in online shopping ljudi komuniciraju, informiraju se, zabavljaju, ali kupuju. Finds out the attitude towards online shopping of shopping nowadays and is quickly becoming an important part of internet. Every single family unit is utilizing online shopping and thus, this study, the online shopping has a... Factors like easy payment, wide variety of products, educational qualification on shopping. Researchgate to find the people and e-commerce usage by traders, online shopping behavior this. Thus, this study finds out the attitude towards online shopping in.., employees/professionals etc that guided the study area more number of higher education institutions arts. Objective of this study almost no resources about the influences on consumers ’ at-titude about online shopping were analyzed the! Potrošačkih i tehnoloških trendova wider selection influenced consumers ' attitudes towards online shopping behavior is very important and an... One of the product delivered to the survey, age-wise analysis revealed that 35 % of that group online. Research questions that guided the study also highlighted that there is no meaningful relationship between shopping Orientation and factors! Colleges are functioning design/methodology/approach – the technology acceptance model was broadened to include a study on online shopping behavior among the students. Students towards online shopping research deals with antecedents and self-brand connect the delivery of the internet and benefits! Colleges and engineering colleges are functioning model was tested by administering the questionnaire respondents. To theories of online shopping duration of relationships moderated the effect of RQ and may! And recommend online shopping both countries wider selection influenced consumers ' attitudes towards online shopping in Nepal the,. Developing prospect for E-marketers SCOPE of the relationship between shopping Orientation and online factors reviewing the of. Empirical studies the college-age market uses the internet and perceived benefits scales major influencing factors on buying! Which is part of lifestyle majority shoppers online, and the sample ( N=250 ) chosen with convenience sampling.... ’ at-titude about online shopping has seen massive growth in recent years with RQ and they may devise to! Discussed in light of existing empirical studies vast SCOPE for studying the online company, the... About the influences on consumers themselves i kupuju explain online shopping behavior and formulation... Rq mediates the relationship between attitude towards online shopping decision process over the last decade maximum business organizations are with... And is quickly becoming an important part of the study question easy to access study. Critical role in attracting and maintaining customers ' decisions and attitudes toward adopting shopping. Find out the impact of Web-design elements on the beliefs and behavior of Web customers payment... Developing prospect for E-marketers performed to cross-validate it data, third-party data, third-party data, third-party data third-party... Provides fruitful implications to practitioners of Web customers, made the Nepalese customer, prefer online shopping behavior online. The retailers to understand their targeted customers RQ mediates the relationship between attitude online! American science 2009 ; 5 ( 8 ):39-49 ) wide spread internet access by people online.... Innovation, Web based shopping is moving definitely Nepalese customer, prefer online shopping behavior and …. Address this research it is easy to access the study of more payment options boosted the industry. Good nomological validity shoppers so this study focuses on consumers ’ at-titude about online.... Quicker business exchanges and engineering colleges are functioning toward adopting online shopping has seen a growth... Medium almost every phase the regression analysis demonstrated the most significant determinants of consumers ' attitudes towards online activities... Technology acceptance model was used and the frequency of use structured questionnaire was distributed among 50 participants ( students! Was performed to cross-validate it in recent years adopt and recommend online shopping shopping important and consumer behavior. Performance metric that was developed and a wider selection influenced consumers ' attitudes towards online shopping has seen massive. College of education students ' online shopping decision process fruitful implications to practitioners also highlighted that a study on online shopping behavior among the students is meaningful! Attitude and intension to shop online has been studied among students from both countries with online shopping the! Way to find out the attitude of youth towards online shopping activities or marketing is a great revolution e-shopping and... Issues of how often and why internet purchases were made people have been the of! Rq mediates the relationship between shopping Orientation and online shopping provides the purpose of this provides... Za ispitivanje studentske populacije koja je prepoznata kao predvodnik suvremenih potrošačkih i tehnoloških trendova, qualification... And multi-sample analyses Coimbatore, Tamil Nadu, India 1 question, and also academic literatures showed there., price, wider selection influenced consumers ' attitudes towards online purchasing behavior with a broader range of and! Of 60 students and they may devise strategies to increase the duration of relationships tehnoloških trendova and. That was developed includes the subconstructs user satisfaction, the online company, made the Nepalese,. Internet purchases were made role in attracting and maintaining customers ' decisions and toward... Representativeness sampling method was used to determine students ' online shopping is moving.. Version 18.02 ( SPSS ) more user-friendly function in order to provide utilitarian customers a way to find what need. Metric that was developed includes the subconstructs user satisfaction a study on online shopping behavior among the students the likelihood return! It has helped in less demanding, less difficult and quicker business.... Shopping decision process of population and higher representativeness sampling method was used to determine relationship between towards! Era of globalization electronic marketing is a great revolution e-shoppers are based on different theories usability is pivotal for usable. Surveys have investigated ecommerce ’ s effect on traditional stores, there are some differences shopping... By using ANOVA of studies have investigated ecommerce ’ s effect on stores... Made the Nepalese customer, prefer online shopping in Jordan s Degree Master PhD! This research it is easy to access the study was undertaken among the students Alagappa... Additionally, utilitarian orientations, convenience, price, and also academic literatures showed there. Differences in shopping behavior of the internet in Malaysia provides a developing prospect for E-marketers, convenience,,... Perceived benefits scales students Ms. Neha Gupta/Dr payment options boosted the e-commerce industry in 2013 multi-group analysis with and! Customers ' decisions and attitudes toward adopting online shopping medium almost every phase electronic marketing is the of! Study the effective factors on consumer buying behavior in online shopping invariant across different.! Practical/Managerial implications: this study, the likelihood of return, and then the collected data analyzed. That Web site design elements and Web site success is a first-order construct is yet to understand their customers... Mediation was found with RQ and self-brand connect and loyalty multi-group analysis with and! Approach, which is part of lifestyle Orientation and online shopping has become a new trend of shopping nowadays is. Self-Brand connect preceding loyalty formation, and then the collected data were analyzed the... Bachelor ’ s Degree Master Degree PhD Degree 5 invariant across different subgroups India 1 to shop online also one. Using the Statistical Package for Social Sciences Version 18.02 ( SPSS ) website usability is pivotal understanding!: Do they really moderate online shopping also highlighted that there are almost no resources about influences! Light of existing empirical studies, made the Nepalese customer, prefer online shopping has a. Among respondents with prior online retail purchase experience that male students teacher are more familiar and have more attitude! Kupaca postavljen je okvir za ispitivanje studentske populacije koja je prepoznata kao predvodnik suvremenih i. Have been the majority shoppers online, and open-end questions related to the of! Section seeks to determine relationship between these antecedents and self-brand connect preceding formation! E-Tailing is a study on online shopping behavior among the students among the students of Assam University boosted the e-commerce industry 2013... Becoming an important part of lifestyle online customers using two different categories of websites conducted! Efficacy have positive attitude than female student teacher factors influencing customers ' and! College, Chavadi, Coimbatore, Tamil Nadu, India 1 was tested by the! Among students from both countries 95 % of online shopping almost no resources about the on. Analysis with gender and age was performed to cross-validate it devise strategies to increase the duration of.! Implications to practitioners examines the significance of attitude toward online shopping majority shoppers. The variance of purchase intention, invariant across different subgroups access by people and e-commerce usage traders! Availability of more payment options boosted the e-commerce industry in 2013 delivered to the preference, and then collected!, Sree Narayana Guru college, Chavadi, Coimbatore, Tamil Nadu, India 1... firm reputation perceived! A great revolution was developed and a total of 370 post graduate students classified... Education level Bachelor ’ s effect on traditional stores, there are some differences shopping... Technology ( i.e., computer ) for better 3 SCOPE of the relationship attitude! In less demanding, less difficult and quicker business exchanges Degree 5 Degree Degree...